Neural Advertising: The Sounds We Can’t Resist
In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. — and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they’re rebooting after their computer has crashed.
Read more: http://www.time.com/time/magazine/article/0,9171,1966467,00.html#ixzz0gi2AVelo
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