HIMYM 'Zookeeper' Ad Explained | EW.com
Turns out that 20th Century Fox Television — the studio behind Mother — has been selling promotional spots in syndicated episodes to wring even more money out of the sitcom’s already rich syndication deals. Specifically, the feat is accomplished by a partnership with a company, SeamBI, which stands for Seamless Brand Integration and is responsible for digitally altering old episodes with new products and brands.
Here are some more photo examples of the advertising at work (the top one being particularly ironic)…
The company’s CEO Roy Baharav tells EW that he believes this type of product placement is going to be part of the future, especially as the value of commercials decreases and DVR watching increases.
He also says, ““Everything is designed in such a way that it’s going to feel natural. We’re not going to risk any integrity of the content.”
Maybe he hasn’t seen an episode of How I Met Your Mother? Because if he had, he’d understand that time continuity is an integral part of the show’s narrative. These episodes weren’t only shot in 2006 and 2007, but they take place specifically in 2006 and 2007. Putting in anachronistic ads takes the viewer out of the story immediately. That’s why this whole thing went viral yesterday in the first place. I’d love to hear what creators Craig Thomas and Carter Bays have to say about this.
That said, my loyalty to and knowledge of the show is fueling my opinion. In the example of My Name Is Earl (which also features such retrofitted ads), I’m not as opposed, though I still believe it’s a distraction.
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antiocial reblogged this from popculturebrain and added:
It was a good point. I agree.
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operationfailure reblogged this from katiedoyle and added:
This looks like a job for the KGB!
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katiedoyle reblogged this from popculturebrain and added:
WTF? TAKIN IT TO FAR!
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preciousblueberries reblogged this from popculturebrain and added:
This is very interesting. I think as long as it isn’t taking anything away from the storyline of the show, it might be...
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christopherhuff reblogged this from popculturebrain and added:
It is most definitely a distraction. We first noticed them when we were watching re-runs of HIMYM on a local...
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njpa said:
This technology isn’t even new. They were doing it with syndicated episodes of “My Name Is Earl” two years ago. For example, when the characters would be near a billboard, it would be covered over with a fresh advertisement.
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scherbratsky reblogged this from popculturebrain and added:
have anger in my heart.
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